Do you want to know what is retargeting and how retargeting works? Read my retargeting guide for beginners to learn how you can get law cost high quality traffic to your affiliate links and site.
THE RULE OF 7
There is this RULE OF 7 - it says that a prospect needs to see or hear your marketing message at least seven times before they take some kind of action or buy from you. This is why you need retargeting in your business. And that's how you can leverage retargeting.
When you sending traffic to your squeeze page you will get at most 40 % conversion rate - what about other 60 % of the people who saw your opt in page but did not subscribe? You do not want to lose them right?
This is why we use retargeting!
Adding retargeting pixel to your squeeze page
Usually when you send solo ad traffic to your squeeze page you will get at most 40 % conversion rate. But what about the other 60 % ! of the people who visited your page but did not opt in? You do not want to lose them right?
This is why we use retargeting!
This is what you must do when you create your lead capture page - you must add Facebook retargeting pixel to your squeeze page and now you are able to retarget those 60 % using Facebook Ads.
And this is what you get when using retargeting:
- ability to reach out to the remaining visitors who did not opt in to your lead capture page from the very beginning;
- highest converting traffic;
- super cheap form of traffic source;
- super easy to set up
What is retargeting?
Retargeting is a way to advertise to the people who have visited a certain website but then leave to go to another website.
As you already know from THE 7 RULE, most people will not buy your product or service the first time that they see it online.
It usually requires multiple interactions to sell ...
Yes, usually it requires multiple interactions to convince the shopper that they should:
- buy the product;
- buy it from you.
The hard part is to get in front of the same person multiple times to convince them to buy and this is why we use retargeting!
Reason #1. Why you need to use retargeting?
Reason #2. Why you need to use retargeting?
Retargeting allows us:
- to get the highest converting traffic
- gives us ability to reach out to the remaining visitors who did not opt into our lead capture page when we use paid traffic source like solo ads for new offer
- its only 0.02. - 0.5 per click !
How retargeting works: getting started with retargeting (remarketing) - do not panic!
Retargeting - key to most targeted audience on the planet.
Yes retargeting is your key to most targeted audience on the planet! Why?
Retargeting is allows you to show your advertisement directly to the people who were most interested in your product in the first place.
Your visitors go to your main website but then leaves because they weren’t 100% sold on it. They go to another website, such as Facebook, and see your ad again with a great offer. They are sent back to your website and are much more likely to buy from you.
You need to get your retargeting pixel
The first thing you need to do to get started retargeting is to sign up with a retargeting ad agency to run your ads.
There are many available, with some of the most popular being:
- Google Adwords;
- Perfect Audience;
Retargeting technically works by embedding a small piece of code, called a tracking pixel, on the website that you are retargeting.
Your ad agency will then be able to track exactly who visits that site and then show them your related ads in other places around the internet.
This is Called “Ad Retargeting” And It Can Completely Transform The Way You Do Business Online!
Ad retargeting lets you reconnect with a visitor who has left a site without buying anything. It works by tracking visits to your site.
When somebody visits your site (if you have a retargeting code), a “message” gets sent back to sites you advertise on.
Instead of just seeing random ads visitors to your site will now see specifically those ads that YOU WANT THEM TO SEE.
The difference is this:
Instead of showing your ads to random people, you’re now showing them to an audience of people who have already been to your site.
Case study: Facebook Fun-page and Retargeting to make more sales
Well this what you should do:
Step 1. Create engaging content on your Facebook Page (do it often and consistently). Below you see good example.
Step 2. Create FB Ads and retarget everyone who was previously engaging with your regular NOT PROMOTIONAL posts (people who liked, commented or shared) - this is how you will be able to sell your affiliate offers or your own products much faster and with very small advertising budget.
PRO TIP. This is how it works: The thing is that Facebook allows you to use retargeting for anyone who likes your post or shares it.
Boosting your winner post for more engagement - must do!
Above you see my video post example and below you see Facebook reaction to it.
If you see such notification from Facebook - its time to spend $20 and boost your post to rich more people!
How to Create A Facebook Custom Audience For Retargeting / Remarketing Ads (Pixel)
How to create custom audience
Enter your text here...Go to Create New Audience - Custom Audience - Website Traffic
Next choose - People who visited specific web pages
Different audiences for your capture page and for your thank you page.
Also I would recommend to create separate audiences for your capture page and for your thank-you page. So w basically separate audiences:
- one audience is for your capture page visitors
- one audience is for your Thank You page visitors
Why? Because those audiences will be used for different reasons.
So, for example, your capture page audience will be retargeted to build your list and basically you are going to use lead magnet.
While the strategy with your Thank You page audience will be a bit different - you will build relationship with them and they will know you, so you will retarget them and just simply promote them other offers.
Now just click Create audience and that is it. Now Facebook populates our audience and usually it takes about 10 to 15 minutes, but once it's done - you can go and create your ad.
When is the Best Time to Set Up a Retargeting Campaign?
Retargeting is great for conversion rate optimization — not so much for driving traffic. So you wouldn’t want to use it, for example, when you’re marketing new content to your social media followers or using landing pages to appeal to visitors who find you through Adwords.
Retargeting works best when combined with outbound (actively seeking customers through media placements, word of mouth, etc.) and inbound (bringing customers to you through reviews, email marketing, customer service, and more).