Facebook video ads are exactly what they sound like—Facebook advertisements in the format of videos. They can be used to reach a wide range of audience on a diverse range of topics.
With Facebook video ads you can give your business personality, showcase different features of your products, or simply let people know who you are and what you do !
The effect of Facebook video ads in getting customer engagement is staggering. According to Nielsen, the body commissioned by the Facebook Marketing Science team to analyze data on how video ads affect brand metrics, a recent measure of 300 video campaigns showed that 73% of them had a significant lift in ad recall. Also, the average lift between test and control groups measured was a whopping 86%!
Video ads are usually uploaded using Facebook’s recommended specs to ensure the highest quality viewer experience.
Watch the recommended Facebook video specs including the following:
• Format: .MOV or .MP4 files
• Resolution: minimum 720p
• Aspect ratio: widescreen (16.9)
• Duration: 60 minutes max (2.3 GB)

Videos allow you to deliver complex messages in a simple and easy to understand manner. Their effectiveness far surpasses the use of static images in promotional campaigns. Just as a picture is worth a thousand words, James McQuivey, Ph.D. of Forrester research aptly puts it that “a one-minute video is worth 1.8 million words.”

The common Facebook video ad types being used today are most likely to have a positive impact on Return on Investment (ROI) are: 
• How-to or instructional videos: this type of Facebook video ads are employed to reassure your customer/client that he or she will be able to successfully use or install your product. ! 5
• Product demonstration videos: these are similarly employed to convince your customer of being able to successfully use your product.
• Explainer videos: these video ad types are aimed at explaining a concept, product or service in an interesting way. It makes use of diverse styles like animation or live action. ! 
• Interviews with experts: these are employed to help validate your authenticity and authority in your area of business. The above Facebook video ad types are effective at increasing confidence in making a purchase. 
• Conference and presentation videos: these video types are instrumental for B2B, educational organizations, and not-for-profits. When employed, they help establish your credibility and authority in your field. You stand a better chance of attracting new business with this video ad type above. It all depends on the overall objective of your organization. It is effective whether used for paid conferences, boosting donations for charities, educational institutions or not-for-profits.

Online marketers who want to get the most out of their online advertising campaigns need to start using Facebook video ads. They help you to stand out from your competitors and grab people’s attention with motion. They also show people what your business does or offers and connects and brings your message to life.

Video is increasingly becoming a very important component of several marketing strategies. According to Cisco, video currently makes up 69% of all consumer internet traffic. As online marketer, it is catastrophic not to get on board the Facebook video ads train.
A 2014 video statistics released by Invodo revealed that shoppers who viewed video ads are more likely to make a purchase than non-viewers. Also, 51.9% of marketing professionals worldwide picked video as the type of content with the best ROI.
Video is taking over social media and Facebook is the platform where it reaches the most audiences and gets the most engagement. Boasting about 1.5 billion monthly active users, Facebook is the world’s largest social media network.
According to Facebook CEO, Sheryl Sandberg, a record 1.5 million small and medium-sized businesses shared videos on Facebook in September of 2015. TechCrunch also noted that that same year experienced a 50% increase in the average ad revenue per user in the U.S. This goes to show that the video ad strategy is working.
In the same vein, Facebook videos are making a tremendous impact in the ad space than any other post on the network. It provides visual storytelling which does a great job of captivating its audience. Videos also serve as a marketing vehicle, and Facebook provides the largest possible platform where you can share your story to target audiences worldwide.  
Marketers that are not leveraging the power of Facebook video ads will only have themselves to blame.
Facebook video ads convert faster than all other marketing vehicles, and they also let you reach audiences that are difficult or expensive to reach on TV.
According to a 2016 social media survey carried out by Buffer, which collected data from over 1,200 marketers, 83% said they’d like to create more video content if they didn’t have restrains like time and resources.
Thirty percent claim to be enthusiastic about spending more time focused on Facebook video in 2017. Sixty percent of marketers employed video as part of their social media marketing in 2017, while 14% of marketers used live videos in their social media marketing in 2017.
Facebook video ads are the most captivating marketing strategy as they leave a positive, lasting impression of your brand on the minds of your site/page visitors. It is a strategy that synchronizes all other marketing efforts, propelling them as a whole to be more productive. Video ads engage and convert website visitors, push leads down a funnel in email marketing campaigns and increase engagement across multiple social channels.

Making use of videos in your Facebook ad campaigns is a guaranteed way of earning yourself some serious money. Also, embedding videos in your landing pages can help increase conversions by 80%. If your video is creative and captivating enough, it can lead directly to sales.
A 2017 video marketing report by wyzowl states that 74% of users who watched an explainer-video regarding a product eventually went ahead to purchase the product. Regardless of the category in which your video is positioned, these types of ads provide consistently higher conversions and sales. Also, people get naturally aroused by pictures because vision is the most dominant of the five senses. A majority of the information communicated to our brains is visual. Static pictures alone boosts engagement, but adding moving pictures to your marketing campaigns can do wonders for your business.

It would amaze you to know that videos also provide great returns on investment.
No doubt, producing a video may not be the easiest or cheapest thing to do, but you can be sure of getting every penny you’ve invested back in spades. Video ads are increasingly becoming more affordable and widespread. As a marketer who is on a tight budget, you could even shoot a decent video using your smartphone. All it takes is some creativity and knowledge about human psychology.
You don’t have to worry about how perfect your video looks; what matters is the content. Studies have shown that in most cases, users are more discouraged from purchasing a product, not because of the poor quality of the video, but due to its video not being explanatory enough.
Also, it doesn’t matter what industry you’re in, the effect of Facebook video ads is universally effective. An e-commerce video statistics recently reported a tremendous increase in the conversion rates of video marketing. This growth has been increasing explosively since 2010, and it cuts across all industries.

Videos have a way of reassuring a prospective customer about the quality of your product. With a well-presented video, carefully delivered in a conversational form, you are sure to reach the hearts of your audience faster than any other medium would.
Trust is the foundation of conversions and sales. Selling a product or service online can be tough sometimes as many consumers are still skeptical about purchasing anything over the internet. It is your job as a marketer to break the ice and convince them that they have nothing to be afraid of.
Douse their fear of being cheated by utilizing effective marketing videos that create a sense of your business’ personality and authenticity. Your products have to appeal to your customer’s needs and interest, but including a personal touch, so potential customers feel connected to you will always pack a more powerful punch.
By building trust first, you will have gained the loyalty of a customer before a purchase is ever made. It is no wonder why 57% of consumers confirmed the effectiveness of videos, admitting that it gave them more confidence to purchase a product or service online.
Facebook Video Ads Helps Build Your Search Engine Rankings You can also boost your search engine ranking by simply having a video on your website. Moovly confirms that you are 53 times more likely to show up on the first page of Google by embedding a video on your website. ! A video allows visitors to spend a long time on your site. This extended period of exposure translates into increased visibility for your site because the longer a visitor stays, the better the signal to search engines that your website has good content.

Very few people enjoy reading through extensive amounts of texts. The same is slowly happening to picture messages and infographics.
The majority of people now prefer watching video ads over reading or viewing them as pictures. Facebook videos ads, on the other hand, can convey a considerable amount of information in a quick and friendly manner.
As of 2015, online videos accounted for 55% of all mobile traffic, and they are predicted to rise to 75% by 2020. Consumers are hungry for more videos, they want to be entertained. Things like video testimonials, video reviews, how-to videos, explanatory videos, and so on create massive engagement, take advantage of it!

Video marketing is a huge phenomenon that is here to stay, and it will only get bigger. Businesses that put the interests of their customers first are sure to succeed. Bless the screens of your customers with Facebook video ads then sit back and watch your business grow by leaps and bounds. ! Video marketing and email work best together with Facebook video ads, marketers can be assured of an increase in their email click-through rates and also improve email engagements. 
Try incorporating videos into your email marketing campaigns—they can increase your open rates by 5.6% and click-through rates by 98%. 
Facebook video ads can be embedded in email campaigns and offered for free to boost your stats. ! Similarly, by using video ads to direct prospects to the call-to-action button on your Facebook business page, you can get them to subscribe to your email newsletters. You will be able to see who watched the video, who finished watching it, and who replayed it using video tracking. With this much information at your fingertips, there is no limit to what you can do with video ads.