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TRIPWIRE OFFERS MARKETING. What is tripwire offer?

A tripwire offer? Looks like you’re tripping your customers up and do all you can tricking them to buy what you are interested to sell?
Not a problem. To make it look cool you should add more value into your front end offer (tripwire offer)to build a lasting relationship and trust.

Tripwire offer is also known as a front end offer.

Tripwire offer (also known as a front end offer) usually is a low-cost and high quality digital product specifically designed to help you build your customer list.

Tripwire offers usually priced at $5 to $50 with the majority of them being priced at less than $20. The price you choose is dependent on your next strategy – If your average product is one $$290 then a front end offer can be at $5 , but if your main offer is $2000 – then a front end offer can be as high as $100 or even $200.

Tripwire offer is also known as a front end offer.
Another example of a Tripwire offer, also known as a front end offer.

What Every SMBs Need to Know About Debt and Growing their Business

Originally from: http://zacjohnson.com/smb-debt-management/

Starting a business in the world might seem easy, thanks to the power of the internet, automation, and lowered costs — but that isn’t to say it’s easy to find success and profitability with that same business. With more businesses starting daily, this leads to a larger increase in competition, and a great number of SMBs who aren’t potentially ready for the fierce competition, compiling costs, and debt that might be right around the corner.

While most aspiring small business owners would love to launch a passion venture and not worry about how to pay for it, this is not the reality. According to the Small Business Administration, there are 27.9 million small businesses in the United States compared to 18,500 firms with over 500 employees. Those small businesses took out a combined $600 billion in business loans in 2015, and another $593 million from alternative means like finance companies and peer-to-peer lending platforms.

At the same time, it’s also important to take a look at the number of startups and closures, and survival rates for businesses in the world today.

But despite the various loan options that exist, securing enough of the right debt is challenging. Yet, as the old adage says, ‘you need to spend money to make money,’ and without borrowing, it’s difficult for any business to grow their operation.

To ensure your business borrows for long-term success without jeopardizing long-term cash flow, here are six things to know about debt.

Good Debt vs. Bad Debt

Generally speaking, good debt refers to debt that can yield long-term income or growth in value whereas bad debt will not. For consumers, good debt might be a mortgage where bad debt would be a revolving credit card balance. In the business landscape, it’s a little more nuanced and dependent on the specific company. You can learn more about the differences between these two here.

An example of good debt might be a company taking on debt to invest in certain employee programs, as the implementation of the program could lead to improved morale and better retention. It could also be debt used to do research and development for a new product since a new product line would generate more future income. A bad-debt scenario could be the result of a business taking out a loan for a larger business space that they don’t end up filling or using adequately. Or a double whammy: paying for nice office space in a prime location when clients never see the office.

These situations can go on and on, and really hinge on the execution that does or does not take place after a loan is taken.

Healthy Debt-to-Income Ratios

Every business—even two competitors—have differences that affect what a healthy debt-to-income (DIY) ratio should be. Businesses might need different levels of debt depending on a multitude of factors.

So, while not a hard-and-fast guideline, generally speaking, businesses with DTIs under 1 have more stable debt levels while a ratio above 1 indicates that a company is more reliant on their debt. Calculate your business’ DTI at any time by taking your monthly recurring debt payments and dividing it by your monthly gross income.

You Have More Leeway with Creditors Than You Think

Many business owners and individual debtors never try to improve on their existing terms or ask their creditors for any kind of compromise, even if it means falling behind on loan payments. But at the end of the day, banks want to see you succeed, if for no other reason than it means they’re getting their money back. If you’re proactive about needing aspects of your loan modified before you encounter difficulty paying it, you’ll stand a much better chance of striking an agreement.

It’s important to remember that creditor negotiations are a case-by-case basis. Whether you’re trying to lower your interest rate, get a one-time payment grace period, or extend the repayment cycle, communicate how changing the loan will impact your business positively.

You Can Consolidate Your Debts

Even if you’re keeping pace with your loans, juggling too many of them can be taxing, not to mention increase the chances you miss a payment date or don’t have the cash flow you need at a certain time of month. Debt consolidation loans condense your monthly payments, due dates, and potentially, can net you a lower overall interest rate.

To learn more about this, also see my article on line of credit vs taking out loans.

Small business owners can attempt debt consolidation by taking out a private loan (though, a high credit score will be needed for favorable interest rates), opening a balance transfer card with interest-friendly (possibly free) introductory period, or seeking assistance through companies like Andrew Housser’s Consolidation Plus, part of the Freedom Financial Network.

Layoffs Are Always a Consequence

Small businesses are like tight-knit families. Limited bandwidth and resources mean that employees develop a sense of pride and camaraderie in working together (at least, when a business does well). And unlike a large company where turnover is rampant, employees tend to work for small businesses much longer.

Of the 5.6 million employer firms in the United States in 2016, organizations with fewer than 100 workers accounted for over 98 percent of the workforce. When small businesses take on debt to scale the operation, they need to understand that they’ll need to cut costs if the investment doesn’t pay off. Layoffs are a realistic consequence. And when a SMB starts laying people off, company morale will take a dive and could lead to lost productivity and even further turnover.

According to data from the Census Bureau’s Annual Survey of Entrepreneurs, there were 5.6 million employer firms in the United States in 2016.

  • Firms with fewer than 500 workers accounted for 99.7 percent of those businesses.
  • Firms with fewer than 100 workers accounted for 98.2 percent.
  • Firms with fewer than 20 workers made up 89.0 percent.

This also isn’t just limited to small and medium sized businesses. Statista just recently had a report on big name companies like Tesla, eBay, Paypal, and more — all of which are leaving their employees hanging on whether or not they might have a long term relationship with the company.

Chapter 11 Bankruptcy Is a Last Resort

The thought of your hopes and dreams culminating in a bankruptcy court proceeding is certainly disheartening. However, chapter 11 becomes a viable strategy for business owners whose personal possessions are entwined in their business as it aims to restructure business debts to make repayments more manageable going forward without it sinking their business.

Just because taking debt is a necessary evil the majority of small businesses must face doesn’t mean it should be done so lightly. Leave no stone unturned in your search for a small business loan and consider these things above as you do so.

The Best Ways to Approach Debt Loss and Management for Your Company

No matter what position you might find your business in today, it’s important to realize that the first step in cleaning up an potential messes, is to ask for help.

This can be from people within your company, outside advisors, and of course — financial and legal institutions.

To learn more about managing company funds and debt, be sure to check out my other resource guide on paying off company debt.

The post What Every SMBs Need to Know About Debt and Growing their Business appeared first on Zac Johnson.

Global Domain International Review: what is GDI?

GLOBAL DOMAIN INTERNATIONAL REVIEW: create passive income for life

Read my Global Domain International Review if you want to learn what GDI is and how you can start making money using GDI tools and services for online marketers.

Watch this video below to learn more about GDI


As you can see from its name GDI (Global Domains International) allows you to register domain for you site or blog or any internet Idea you may have. Founded in 1999 GDI also known as website.ws is not only a top level domain Registry but it also offers a robust global affiliate program for its core services.

As soon as you create you free GDI account you will be able not only to purchase new domain but you can also:

  • build your website
  • set up your email
  • get tools to work with wordpress and much more
  • plus you can make real money in passive income using GDI affiliate program.


Domain Packages at GDI (website.ws) cost $10 per month per domain and they come with lots of options. Your $10 monthly fee covers:

  • your .ws domain and everything you need to make full use of it , including
  • hosting services
  • the ability to forward your domain to other location
  • park your domain
  • using site builder tool with many plugins
  • you can use your own hosting company with GDI domains as well

how to use your gdi domain

You can build a website on your domain using GDI Site Builder, or if like me, you can create a sales funnel using Clickfunnels and than simply use domain forwarding feature.

build your site using gdi templates

Global Domains International Review: BUILD YOUR SITE USING GDI TEMPLATES

Global Domains International Review: BUILD YOUR SITE USING GDI TEMPLATES

GDI allows you to use their templates for your wordpress site.


You can have multiple email accounts for each GDI domain. Just create a new mailbox and you are ready to send and receive emails to your personal domain address.



Using GDI tools and services you can start building your own brand online creating your site, using email services and making money promoting GDI.

Weekly Superstars Bonus Contest

Weekly Superstars Bonus Contest

Earn an UNLIMITED Number of $100 Bonuses Each Week By Simply Referring FIVE New Confirmed Affiliates in a 7-day Contest Period.

For every 5 paid new customers you refer in a one week period, you'll earn a $100 cash bonus. There is no limit! Refer 25 new paid customers in one week and you'll earn $500!

Learn and get paid using GDI Learning Bonus PROGRAM

Global Domain International Review - You may have $100 per week bonus just for referring people to GDI

You may have $100 per week bonus just for referring people to GDI.

GDI Duplication Bonus

When you learn more about GDI Tools and services you can even get paid for learning - all GDI affiliates can benefit from the GDI Duplication Bonus. 

The goal of this bonus is to help new customers you personally refer to learn, use, and benefit from GDI's products and services. 

Every new customer you directly refer to Global Domain International that gets paid their GDI Learning Bonus and remains active for at least three monthly cycles will count for 1 check mark towards your GDI Duplication Bonus.

10 check marks will earn you $250! The best part is that this bonus is UNLIMITED, you can earn $250 for every 10 directly referred signups who earn their GDI Learning Bonus.



All you need to do is register your free GDI account and become an affiliate. You will get all the tools to be successful in this online business. And you will not need to invest big money to start





GDI offers a 5 levels deep affiliate program! Take a look above - this kind of money you can make just sending traffic to your promotional GDI affiliate link.

This is how it works -  so what you are waiting for? Register your free account and send the traffic using Besttrafficforyou.com amazing traffic agency.

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