What is Messenger Marketing?
Messenger Marketing is simply leveraging Facebook Messenger as a marketing platform - because it is where our potential customers are hanging out...
And the Chatbots are the automation of messages and triggers that allow us to deploy messenger marketing strategies.
Messenger Marketing and ChatBot Mastery: Why use Facebook Messaging ?
Facebook Ads are cheaper when you are sending traffic to messenger
Facebook Ads are cheaper when you are sending traffic to messenger then to a landing page because you are staying inside of the FB Ecosystem and Facebook likes that! So it easier for everybody when you simply click on the Facebook Ad and get the messenger chat open then if you click on the ad and must go to a different landing page.
Messenger Marketing and ChatBot Mastery: You get data of real people in your business
Actually this is great - when someone click on your Facebook ad and goes next to the messenger - he must agree to start receiving your chat messages and at the same time you will get his real data!
This may start from a Facebook post like this below.
So at the bottom of the post you see the link and when you click this link you will get a messenger open and this is when the automation begins.
You can build a bot very easily
Building a bot is much quicker than a traditional web funnel and you do not need no other expensive software like Clickfunnels to do it.
Once they are in you can do segmentation!
Another cool feature of ManyChat software is segmentation possibility. You can Tag your subscribers depending on different promo campaigns you sent them and depending on their actions (or not action).
Plus you can use multiple filter conditions! Below is filter for people who speaks English and last seen our message less than 7 days ago.