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7 ways to improve your marketing strategy in 2019

Is your marketing strategy helping you accomplish your goals? Read this article to learn how you can get better results in your business.

If your marketing strategy isn’t helping you reach your current goals for your online business than I’m sure there are a couple of things you could change to improve it.

Step 1 : Identify Your Unmet Goals

The first step is to review your current marketing and business plan and figure out what you still haven’t accomplished as you planed before.

At the very beginning you need to set up your main goal and create marketing strategy how you are going to achieve it.

#2: Update Your Market Research

The answers to marketing difficulties are nearly always found in the numbers, the data.

If it has been a while since you conducted any serious market research, it’s time to retest those waters and see what’s new.

You should ALWAYS be gathering two sets of information about the people in your target audience.


#3: Take a Sneak Peek at Your Competitors’ Marketing  

Just check out your competitors’ marketing strategies for cool ideas!

#4: Find Out Where Your Target Audience Is

Now it is time to start thinking about where to focus your marketing efforts to reach your target audience. For example, if your customers are mostly women and you have an aspirational product, then your marketing budget will be well spent on Pinterest…

#5: Revamp Your Marketing Plan

Now You should be planning:

  1. Which short-term and long-term goals are most important to you?
  2. How much money are you prepared to spend to achieve them?
  3. What methods will you use to reach your goals (content marketing, email marketing, retargeting, etc.)?
  4. Which platforms do you want to use (Facebook, Twitter, Pinterest, Instagram, Google, Bing, etc.)?
  5. How you will track your results and measure your goals?
  6. What are your KPI?
  7. What kind of content you will create?

In other words, this should be a complete, soup-to-nuts plan of how you will achieve your goals.

#6:AUTOMATION IS A MUST – Automate as Much as Possible

Marketing automation can save you a ton of time and money as you work to achieve your goals.

If you try to do everything yourself, you may wind up missing deadlines or failing to keep up with your intentions.

I’m a big believer in email automation for marketing.

#7: Test Everything (and I Do Mean Everything)

The final step is not to assume that your new marketing plan is perfect. Even seasoned marketers make mistakes. They guess wrong and need to course correct.

And there they are…

Marketing isn’t an exact science, but doing these 7 things can help you realign your marketing strategy with your most important business goals – and at the same time, increase your profits and help you attract new customers.

5 Best Ways To Improve Creativity In Your Employees


5 BEST WAYS TO IMPROVE CREATIVITY IN YOUR EMPLOYEES

Read my article to learn how 5 Best Ways To Improve Creativity In Your Employees..

PACEDm.com

By creativity, it is often the need to be free to think independently that is being referred to and when this sort of an approach is applied to the workforce it would be evident that each and every worker in any sector need to be creative to bring out the best in terms of performance as well as better productivity.

Discussed in brief are 5 simple steps that each employer can adopt to increase the creativity of the workforce.

#1. Allowing a break in between

The current thinking of even the most conservative of managements is to allow a small break from work during the day. This could be used to have lunch or even to catch up on the news of the day but it is important to allow the workforce to mingle with each other. This would work to the advantage of the employer in that different ideas and thoughts would tend to be discussed among the workers and thus bring about a changed thinking and even a new way of doing something as well.

#2. The need for some forms of stress relief

The HR manager at Mr10.in stated that “It would be a good idea to have an LED TV installed somewhere in the working premises. This could be the cafeteria if the situation is such as to allow this or somewhere quiet and isolated. The very idea is to allow some form of release to the stresses that are typically built up at the workplaces.”

The quicker the stresses are relived the better for the person under the stress as well as the people who work alongside the affected person.

#3. Keep a drop box on the premises

Most people would have seen this sort of application being tried out at some point or the other during their working lives. It is a simple yet effective way to foster creativity and does not cost much. When a worker, however junior that he might be, gets to know that his views on any matter would be heard out; it is going to increase the creativity among the workforce and more people would try to pitch in with new thoughts.

#4. Controlling the dictators

With most places of work, there is always bound to be those that are domineering, so to speak. Unless these characters are controlled effectively, it would be difficult for others to express themselves and it would be a situation where it is often the point of these dictators that are carried forward. This leads to a situation where the silent majority feels left out of the organization and it would more or less be a one-man show. The best interests of the workers are served by putting a check on these dominating personalities.

#5. Having a founders day

The workplaces that do use a celebration to mark the founder’s day bring on an occasion to be creative. It is an event in most workers calendars and just the right way to have the management interact with the workforce. There is the added effect that loyalties to the employer are strengthened by this sort of celebration. The extra effort and expense must not be allowed to come in the way of a proper celebration as this would be paid back multi-fold over time.

Conclusion

The best workforce or companies are always those that encourage a certain amount of creativity among the workers. But this must not come at the cost of discipline in which case the whole exercise could be just a waste of time. The watch word must be balance that is sought in the workplaces.

Brought to you by Pace Lattin

 

 

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