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How to use Facebook Ads to build a Local Brand in 2020

Building an area Brand Just Got Easier With Facebook Ads
Usually, local businesses think they need an honest idea of the way to build the local brand. Whether you own a corner pizzeria , a general merchandise store, or some kind of music training or educational service, you’d think that local outreach is that the thanks to go.
You basically would join all kinds of area people groups. People would talk and network, you’d pass out your cards, and sooner or later, enough people will determine what you’ve got to supply . This is how tons of companies start; it’s all supported one-to-one, person-to-person interaction.
It should even be obvious what this approach’s key disadvantage is. I’m sorry to report, but nobody is social. There are people that would really like to stay to themselves. It’s perfectly okay to be an introvert. If you’re shy, there’s no shame therein game.

Facebook Ads for Local Business

Unfortunately, local business is geared towards socialization. If you’re a shy person, I can understand. Sometimes, interacting with strangers seems like you’re gouging out your eyes. It can be quite physically uncomfortable.
I get where you’re coming from. Most people don’t take social situation sort of a fish to water. It is no surprise that tons of local businesses don’t do all that well. Their owners have an honest idea of what they have to try to to except for whatever reason, maybe it’s personality. Maybe it’s time, maybe it’s other resources. They just don’t get around to doing it. Not surprisingly, they don’t build a local brand.

The importance of building a local brand |Facebook Ads for Business

So what is the big deal about building an area brand anyway? After all, there are many businesses out there, not all of them are brands. Obviously, they’re successful enough to make it to the next year. So what is the big deal?
Well, here’s the thing; when you run a business, you’re investing your time. You’re focusing on that one business, or a couple of businesses and nothing else. What if you could’ve been getting more money doing something else?

This is the concept called “opportunity costs.” Everybody has skills, talents, and value they will contribute to people . What if the way you’ve chosen to supply your personal value doesn’t pay the maximum amount as other alternatives? That’s precisely the situation you discover yourself in once you found out an area business that’s not really going anywhere.
Sure, it’s making enough money to pay the bills. It’s breaking even. It gives you a salary that’s a few of notches above wage . But is this really the life you want for yourself? Don’t you want to operate a business that lives up to its fullest potential?

Would you like to learn how to make extra cash from home?

Easy1up Sales Funnel created by Gena Babak
Easy1up Sales Funnel created by Gena Babak

At the very least, you would want to operate a business that serves as many people as possible. right? You want to have a socially impactful business. If that’s the case, you definitely have your work cut out for you if you’re going to do this on a purely local one-to-one, person-to-person basis.
I’m not saying it’s impossible, because businesses do this all the time, but for every one business that is able to pull this off, 99 other businesses don’t. And to form matters worse, roughly 50% of these businesses find yourself going belly-up.
I know that sounds depressing, but that’s how important branding is. The good news is there’s a shortcut. Using Facebook Ads that are hyper-targeted to your local area, you’ll build an area brand.
Now, you’re probably rolling your eyes, and you’re probably skeptical about my claim, and that i can’t blame you. After all, supported what you’ve seen, local businesses in your area have probably become local institutions precisely because they’ve been networking for therefore long.
In fact, tons of those businesses are referred on a generation by generation basis. People look at them as local landmarks. But the matter is that they have a competitive advantage that you simply cannot knock . It’s not such as you can easily reverse engineer what they’ve done, and somehow enjoy all that goodwill that they need built up over the generations.
The better thanks to do that is to use Facebook Ads. People can see that you’re a local business. People can see that you simply offer the sorts of products and services that fit their interest. Now, does this mean that the primary time they see your ad, that they might automatically click? Of course not.
This is called the Rule of Eight. According to many marketing services, prospects need to see a billboard a minimum of 3 times for them to feel that the “know it” enough to require to click it. Once you give them that impression, they might then click on your ad then determine more about what you’ve got to supply .
Still, once you run these ads, you become a known quantity in your local area. It’s only a matter of your time until people show up to your business. That’s how you create an area brand with Facebook Ads.

How to use Facebook Ads to make money with MOBE.

How to use Facebook Ads to make money with MOBE.

Since we already have proven business system to make money online (read this article) next thing we need to do is simply drive traffic into our marketing system.  

Read this article to learn how you can use Facebook PPC campaigns to drive quality targeted traffic to your referral links and make money faster.

Building your Brand using Facebook

I like to work with Facebook because while creating my Facebook PPC campaigns to make money, I also simultaneously build my personal brand which helps me to make even more money with come the time.  

Step 1. Start your own Fan Page

Gena Babak's Facebook Fan Page

Gena Babak's Facebook Fan Page

So first we will need to start your first Facebook Fan page.  

And our goal will be to get 10 to 20 000 fans in the first year on Facebook. This will be our lazer targeted audience for making business online and they will continue to follow you as long as u continue to provide value for them.

How Facebook ADS help us?

Facebook ads mastery

Facebook ads mastery

  1. Increase our Fan base
  2. Promote our events
  3. Brand exposure
  4. Selling a product or services
  5. Lead Generation

Step 2. Identify your offer -  focus on 1 offer at the time

We will be building your business around this offer , so you should pick up a good one - offer that converts good.

Es an example I will choose MOBE MTTB offer (My Top Tier Business: MTTB 21 Steps System is MOBE’s premier commission generating system where you can get $1,250, $3,300 and $5,500 commissions deposited directly into your bank account without ever making a phone call).

Edit your caption text here

Step 3. Define your target audience 

Next step - we need to discover who can be interested in our offer = discover our audience. For MOBE MTTB product this could be:

  • internet marketers
  • affiliate marketers 
  • network marketers
Facebook ads tips

Facebook ads tips

Below is example from my Facebook AD Audience for selling MOBE products 

Step 4. Define your budget!

Next you must define how much you can afford to spend monthly and then divide this figure on 30 days to know what  your daily budget is. You can start for $5 - $10 daily budget. 

What to expect from $10 a day budget?

If you have only $10 a day budget it is better to:

  1. Spend $5 on getting likes to your Fan Page - because we are going also to create Ads that are going to target your fans...
    This is really were the money is when it comes to monetizing your Fans.
  2. Spend $5 on driving traffic to your offers. This budget will give you 1-2 lead a day.

The idea is to grow your Fan page to thousands of engaging Fans and then make money by promoting offers to these FANS.

How to get 10-15 leads a day?

To get 10 to 15 leads a day you should really be spending $20 a day on an AD that is driving traffic to your offer. As you see starting from Silver Masterclass package with will cost you 2500 usd you can get very good return on investment even with such a small budget on Facebook traffic like $ 20 a day ($608 a month). But you should expect that this kind of profits will need you to work consistently and I also included in this formula only 10 % conversion on leads from your follow up sequence.

MOBE Business Model Calculator using Facebook traffic

This is what you can expect using Facebook AD traffic for MOBE Marketing System

Facebook Likes campaign badget

You may also want to spend at least 10 a day on your Facebook Likes Campaign to get more fans in time.

If you take both tables you will get $908 Advertising budget for month to get traffic and leads. Couples of such months and you are in business.

How To Build Your Own Facebook PPC Campaign From Scratch