Category Archives for "Social Media Marketing"

How To Generate More Traffic Via Social Media Influencer

How To Generate More Traffic Via Social Media Influencer

How To Generate More Traffic Via Social Media Influencer

How To Generate More Traffic Via Social Media Influencer

Word-of-mouth, 20-50% of all purchasing decisions are made from Word-of-mouth.  Buyer more likely to respond to testimonial from people they respect than to paid advertisements.  In our world which is already a world of digital relationships , word of mouth plays big role and extends far beyond family and family. Watch this data regarding influencers of marketing.

 Twitter has shown that: 

  • 49% of buyers will seek advice from social media influencers.
  • 20% of users said that Tweets from an influencer motivated them to share their own product endorsements.
  • 40% of users claimed they made a purchase as a direct result of an influencer’s Tweet.

What is Social Media Influencer Marketing?

Social Media Influencer

Social Media Influencer

What is social media influencer job description? Influencer Marketing is the practice of creating relationships with people to make them customers so they can then build more and additional relationships in return for you. It does not matter if the audience is tiny  or large - an influencer really can touch consumers using social media- networks and blogs, and doing this in ways that usual branding may not be able to reach.

 Influencer Marketing Strategy Components

Celebrity endorsements were the original form of influencer marketing.  We’ve all see T.V. commercials  - remember how some  well- known guy can take 60 seconds to tell you about new product and how great it is? Now, using online media some regular guts became an online “celebrities” and they have got big social- media audience and followings.  
A survey this year found that You Tube creators took nine of the ten best spots in a survey of influencers and they are outranking  traditional  celebrities.

How To Increase Traffic ? Become a Social Media Influencer!

Social Media Influencing is now very popular for some blog-  enthusiasts, they can make great passive income using affiliate marketing business model  and utilizing these.  Influencers are now a standard practice among many of the top companies, selling using online markets today.

But why should we stop even there? 
We can generate even more traffic and leads to our Brand simply by becoming one of the Influencers! I can give you some recommended  actions out there on how you can become a social media influencer. So here are some step-by-step instructions on how you can get started today.

Choose 2-4 social media channels you’ll use to cover your subject, taking into consideration what you excel at.  Are you good at writing using engaging posts on Twitter and Facebook? Maybe you are good at photography or creating your brand videos?  The type of content you want to publish should showcase your best skills.  If you’ve decided to be a platform-specific influencer, clearly, you’ll want to use that as your primary social network then utilize the others for greater exposure.

Create a strategy for your content. What are your information preferences? First you should realize why regular people should be be enthusiastic with the idea of following you and then you should plan accordingly.  Try to plan for at least 3 months in advance, prepare the strategy, and then start posting.

The purpose of your content is to attract people.  To accomplish this, you must be publishing consistently. You know what message you want to send them so you should stick to it plus make sure also that you keep  lookout for new valuable info.

Promote yourself by guiding your audience to your content.  Share it everywhere it might seem as interesting content to new  followers.  Build your community by going to forums, fan pages, and inviting new people to engage with them as well.

Contact other people and other brands in your niche - comment and chat on other posts and also  exchange likes and new ideas.  One of the fastest ways to gain status is to contribute your unique content to other blogs and publications.  Guest postings can improve your merit among peers and increase traffic to your own blog. Show that you notice other people and you’ll start to be noticed too.

Over time your efforts will start to pay off this is how you can cultivate your own trend and audience that will be glad to listen to you and will follow you. The more people that join your audience, the more seriously your views will be taken and the level of influence you create over others will increase.

Publish on LinkedIn.  They say LinkedIn posts are the most influential and leading in a particular subject or niche. So, in addition to your own blog you should create some posts with LinkedIn’s  platform.  You can accomplish this most easily if you cut  and past your  published  blog-posts and add a new headline with keywords and an new image.  Consequently, if more people in your network will see your own articles on LinkedIn, they will start to think of you as an niche authority too.

Finally, keep your content and sources organized for easy access.  This way if someone asks a question about a particular post, you can easily answer the question or elaborate. This will also assist you in giving the appearance of having a good knowledge base of your subject.  There is no reason to hold anything back.  Sharing your expertise is how you can truly be a good influencer.

So, make sure you interact and build meaningful relationships with your audience as well as your peers to present  yourself to more new brands and have a strong following in your niche subject.

For additional info on becoming a Social Media Influencer, check out this post at

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How to Choose the Most Effective Social Media Posting Times

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, and so on. Fortunately, there is a light at the end of the tunnel, thanks to CoSchedule. 

In their great wisdom, they have put together information from a variety of reports to provide you with the last word in Social Media Post schedules. We learned in school that there are 4 time zones in the U.S. So, with clients spread from sea to shining sea, what are the best times to post on the various social media platforms? To decide this, we need to take into consideration where most of these clients are living.  According to Census records, 80% of those people living in the United States are found in the Eastern and Central time zones.  It would make sense, then, to focus our schedules on time as it is followed in those locations.


As the platform that brought social media into the spotlight and taught us a new way to communicate and market ourselves and our businesses, it’s still the first account most new businesses, and 13-year olds, open when getting started in the Social Media universe. Best Days: Sunday, Thursday, Friday, and Saturday Best Times: 9 am, 1 pm, and 3 pm Notes:  Posting at 1 pm gets you the most shares while posting at 3 pm will get you the most clicks.


Best Day:  Wednesday Best Times: Noon, 3 pm, 5 pm and 6 pm Notes: Wednesday about Noon and between 5-6 are the peak moments of an employee’s break times.  Also, Twitter users are 181% more likely to be on their account during the commute home. Hopefully, for the rest of us, this refers to carpoolers who are not in the driver’s seat.


Best Days: Tuesday, Wednesday, Thursday Best Times: 7-8am, Noon, and 5-6pm Notes:  Business people are most likely to peruse LinkedIn in the morning, in the same manner many (used to) peruse the paper.  Also, even though LinkedIn is geared more for the business market, the best time to post is still before or after work.


Best Days: Weekends (Saturday and Sunday) Best Times: 2 pm, 9 pm, and 2 am Notes:  The best window for posting is Saturday nights between 8-11pm. The worst time is during business hours.


Best Days: Monday and Thursday Best Times: 2am, 8-9am, 5pm Notes:  Avoid posting between 3 pm and 4 pm.  Posting a video at 9 pm can get you 34% more interactions.


Best Day:  Wednesday Best Time: 9am, 11am, 12-1pm Notes: 90% of people on Google+ are lurkers, people who are just looking and not wanting or perhaps not ready to engage with the content or a call to action.

Additional Notes for Each Platform

Facebook: Widely used both via mobile and stationary devices, at home and at work. Twitter: Audience dependent, as Facebook is also. Often set up as an RSS feed and visited during commutes, breaks and other down times. Pinterest:  Used mostly in the evenings after work and on the weekends during a viewer’s free time. LinkedIn:  Designed for the professional world, viewers use it during work hours and in the mornings. Google+:  Targets professionals in a similar manner to LinkedIn Instagram: Designed for the mobile platform and therefore used at any time. So, a special thank you goes out to CoSchedule for their tireless efforts to make scheduling social media posts across all platforms as easy as pie.  For this and more information on their services, visit them at Monitoring the social media marketing landscape is vital to your success. Next If you would like to get access to yet even  more powerful  marketing tips , click the following link to learn  about my done-for-you system.