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Retargeting guide: Social Kickstart retargeting tool review

What is SOCIAL KICKSTART?
SOCIAL KICKSTART is online marketing platform which allows you Rapidly Grow Your Traffic, Leads, and Social Presence from a Single Location. SOCIAL KICKSTART was created to help online marketers to Increase Social Reach, Presence, and Traffic with the #1 Facebook, LinkedIn, and Twitter Marketing Tool…

Read my Social kickstart retargeting tool review to learn how you can use its retargeting tool to create Facebook custom audience for retargeting.

Watch this video for details

How to use the retargeting feature within Social kickstart 

If you're not familiar with what retargeting is a really good example would be - imagine you land on a product page for for something that you're looking to buy. And then you notice that a banner or some sort of advertisement follows you around to different web sites like on CNN or on Facebook .... This is how retargeting works.

Next, what Social kickstart retargeting feature allows you to do is  place a cookie on the user's computer... We will create a link which will include Facebook retargeting pixel.

So after they've clicked your link they are registered to a new custom audience and you can serve Facebook ads to them for a small amount of money.

So these are our hots prospects because they've already seen your page or your offer or whatever it is that you're trying to get them to see.

How to create a retargeting audience

So what you're gonna do is you're gonna click on create new audience and you're gonna give this retargeting audience a name - just so you know what it is. 

Imagine there's a product that's launching on X day and I'm gonna be promoting it and say for this example it's gonna be a Traffic Genesis product.

So traffic Genesis is the name of the the product that I'm promoting and say that I have a bonus page. I'm promoting as an affiliate and I created a bonus page. 
So what I'm gonna do:

  1. I will give my new retargeting audiance a nave
  2. I am going to put in my retargeting pixel that's provided by Facebook.

Getting your pixel.

You just  go into Facebook and you click on your ads manager - once you're there you click on audiences. If you're not familiar with custom audiences this allows you to serve ads to a custom audience - it can be people who like certain fan pages but in this case we're going to be creating a custom audience for anyone who clicks on our link and that link is something that we're going to be creating using Social Kickstart retargeting tool.
So previously I promoted this Traffic Genesis bonus page and I had about 1,400 people click on my link - and they got added automatically into this custom audience!
It means when I go to create a Facebook ad - I can show ads to people that have already seen my link or my offer whatever it may be.

Custom Audience for Website

Retargeting guide: Social Kickstart retargeting tool review - creating custom audience for retargeting

Retargeting guide: Social Kickstart retargeting tool review - creating custom audience for retargeting

So what you're gonna do is you're gonna create a new audience. Just go and then click on custom audience and you're gonna click on "custom audience from your websites" and then you just accept the terms and conditions and click on "create new audience" - and you can call it whatever you want.

Now this is where you're gonna get your custom audience pixel as well.  I'm going to paste that in here and now you want to put the URL that you want people to go to. 

what social kicks retargeting tool  does - it is placing that Facebook retargeting pixel on your links

Now go to Social kickstart retargeting tool and put your affiliate link - where you want to send people - it can be anywhere, it can be your own page it can be you an affiliate link it can be anything that you want. 

And what social kicks retargeting tool  does - it is placing that Facebook retargeting pixel on this link. And now you can use this link wherever you want :

  • you can use it in an email;
  • you can use it on a blog post;
  • you can use it on a Facebook ad

Now whenever someone clicks on this link - they're automatically going to get added into your new custom audience that you've created And you can run Facebook Ads to it!!!  So these are hot prospects! 

And now you can serve ads to these people with anything that you want to:

  • it could go back to that bonus page;
  • it could go to another offer;
  • it could go to your website or blog

You're really just creating an audience based on anyone who's clicked on the link - so that is that is the power of the retargeting tool.


How retargeting tool works

In short:

  • You put in the tracking pixel;
  • social kickstart provides you with the tracking link;
  • you use this link wherever you want to;
  • whenever someone clicks on this link, if they have a Facebook profile, they're going to get added to this custom audience that you just created;
  • and then you can serve ads to that custom audience.

That is how the retargeting tool works. And you can create as many as many links as you want to. You can edit that or you can delete it,  if you want to - it's totally up to you.
So that is how the traffic are the retargeting pixel works.

What is SOCIAL KICKSTART?SOCIAL KICKSTART is online marketing platform which allows you Rapidly Grow Your Traffic, Leads, and Social Presence from a Single Location. SOCIAL KICKSTART was created to help online marketers to Increase Social Reach, Presence, and Traffic with the #1 Facebook, LinkedIn, and Twitter Marketing Tool… Read my Social kickstart retargeting tool review to learn how you can use its retargeting tool to create Facebook custom audience for retargeting. Watch this video for details [tcb-script type="text/javascript" src="https://s3.amazonaws.com/press-play-v2/2115461/2121479/outer.js"][/tcb-script]

How to use the retargeting feature within Social kickstart

If you're not familiar with what retargeting is a really good example would be - imagine you land on a product page for for something that you're looking to buy. And then you notice that a banner or some sort of advertisement follows you around to different web sites like on CNN or on Facebook .... This is how retargeting works. Next, what Social kickstart retargeting feature allows you to do is  place a cookie on the user's computer... We will create a link which will include Facebook retargeting pixel. So after they've clicked your link they are registered to a new custom audience and you can serve Facebook ads to them for a small amount of money. So these are our hots prospects because they've already seen your page or your offer or whatever it is that you're trying to get them to see.

How to create a retargeting audience

So what you're gonna do is you're gonna click on create new audience and you're gonna give this retargeting audience a name - just so you know what it is. Imagine there's a product that's launching on X day and I'm gonna be promoting it and say for this example it's gonna be a Traffic Genesis product. So traffic Genesis is the name of the the product that I'm promoting and say that I have a bonus page. I'm promoting as an affiliate and I created a bonus page. So what I'm gonna do:
  1. I will give my new retargeting audiance a nave
  2. I am going to put in my retargeting pixel that's provided by Facebook.
Getting your pixel. You just  go into Facebook and you click on your ads manager - once you're there you click on audiences. If you're not familiar with custom audiences this allows you to serve ads to a custom audience - it can be people who like certain fan pages but in this case we're going to be creating a custom audience for anyone who clicks on our link and that link is something that we're going to be creating using Social Kickstart retargeting tool. So previously I promoted this Traffic Genesis bonus page and I had about 1,400 people click on my link - and they got added automatically into this custom audience! It means when I go to create a Facebook ad - I can show ads to people that have already seen my link or my offer whatever it may be.

Custom Audience for Website

Retargeting guide: Social Kickstart retargeting tool review - creating custom audience for retargeting

Retargeting guide: Social Kickstart retargeting tool review - creating custom audience for retargeting

So what you're gonna do is you're gonna create a new audience. Just go and then click on custom audience and you're gonna click on "custom audience from your websites" and then you just accept the terms and conditions and click on "create new audience" - and you can call it whatever you want. Now this is where you're gonna get your custom audience pixel as well.  I'm going to paste that in here and now you want to put the URL that you want people to go to. what social kicks retargeting tool  does - it is placing that Facebook retargeting pixel on your links Now go to Social kickstart retargeting tool and put your affiliate link - where you want to send people - it can be anywhere, it can be your own page it can be you an affiliate link it can be anything that you want. And what social kicks retargeting tool  does - it is placing that Facebook retargeting pixel on this link. And now you can use this link wherever you want :
  • you can use it in an email;
  • you can use it on a blog post;
  • you can use it on a Facebook ad
Now whenever someone clicks on this link - they're automatically going to get added into your new custom audience that you've created And you can run Facebook Ads to it!!!  So these are hot prospects! And now you can serve ads to these people with anything that you want to:
  • it could go back to that bonus page;
  • it could go to another offer;
  • it could go to your website or blog
You're really just creating an audience based on anyone who's clicked on the link - so that is that is the power of the retargeting tool.  

How retargeting tool works

In short:
  • You put in the tracking pixel;
  • social kickstart provides you with the tracking link;
  • you use this link wherever you want to;
  • whenever someone clicks on this link, if they have a Facebook profile, they're going to get added to this custom audience that you just created;
  • and then you can serve ads to that custom audience.
That is how the retargeting tool works. And you can create as many as many links as you want to. You can edit that or you can delete it,  if you want to - it's totally up to you. So that is how the traffic are the retargeting pixel works.

Retargeting guide: how to create custom audience for retargeting

Learn how retargeting works for affiliate marketing business

Learn how retargeting works for affiliate marketing business

Do you want to know how you can create custom audience for retargeting? Read this retargeting guide for beginners.

THE RULE OF 7 

There is this RULE OF 7 - it says that a prospect needs to see or hear your marketing  message at least seven times before they take some kind of action or buy from you. This is why you need retargeting in your business.  And that's how you can leverage retargeting. 

When you sending traffic to your squeeze page you will get at most 40 % conversion rate - what about other 60 % of the people who saw your opt in page but did not subscribe? You do not want to lose them right? 

This is why we use retargeting!

Adding retargeting pixel to your squeeze page

Usually when you send solo ad traffic to your squeeze page you will get at most 40 % conversion rate. But what about the other 60 % ! of the people who visited your page  but did not opt in? You do not want to lose them right? 

This is why we use retargeting!

This is what you must do when you create your lead capture page  - you must add Facebook retargeting pixel to your squeeze page and now you are able to retarget those 60 % using Facebook Ads.

You need to get your retargeting pixel first

The first thing you need to do to get started retargeting is to sign up with a retargeting ad agency to run your ads. 
There are many available, with some of the most popular being:

  • Facebook;
  • Google Adwords;
  • AdRoll;
  • Perfect Audience;

Retargeting technically works by embedding a small piece of code, called a tracking pixel, on the website that you are retargeting.  Your ad agency will then be able to track exactly who visits that site and then show them your related ads in other places around the internet.

This  is Called “Ad Retargeting” And It Can Completely Transform The Way You Do Business Online!

Ad retargeting lets you reconnect with a visitor who has left a site without buying anything. It works by tracking visits to your site.

When somebody visits your site (if you have a retargeting code), a “message” gets sent back to sites you advertise on.

Instead of just seeing random ads visitors to your site will now see specifically those ads that YOU WANT THEM TO SEE.

The difference is this:

Instead of showing your ads to random people, you’re now showing them to an audience of people who have already been to your site.

Create FB Ads and retarget everyone who was previously engaging with your regular NOT PROMOTIONAL posts (people who liked, commented or shared) - this is how you will be able to sell your affiliate offers or your own products much faster and with very small advertising budget.

But first you need to create custom audience using data collected by Facebook from your Facebook Pixel (remember - you added Facebook retargeting pixel top your lead capture page - now we use these data to create custom audience for retargeting).

How to Create A Facebook Custom Audience For Retargeting / Remarketing Ads (Pixel)

Enter your text here...Go to Create New Audience - Custom Audience - Website Traffic

Retargeting guide - How to create custom audience

Next choose - People who visited specific web pages

Different audiences for your capture page and for your thank you page.

Retargeting : Different audiences for your capture page and for your thank you page.


Also I would recommend to create separate audiences for your capture page and for your thank-you page. So we basically separate audiences:

  • one audience is for your capture page visitors
  • one audience is for your Thank You page visitors

Why? Because those audiences will be used for different reasons.
So, for example, your capture page audience will be retargeted to build your list and basically you are going to use lead magnet.
While the strategy with your Thank You page audience will be a bit different - you will build relationship with them and they will know you, so you will retarget them and just simply promote them other offers.

Now just click Create audience and that is it.  Now Facebook populates our audience and usually it takes about 10 to 15 minutes, but once it's done - you can go and create your ad.

Learn how retargeting works for affiliate marketing business

Learn how retargeting works for affiliate marketing business

Do you want to know how you can create custom audience for retargeting? Read this retargeting guide for beginners.

THE RULE OF 7 

There is this RULE OF 7 - it says that a prospect needs to see or hear your marketing  message at least seven times before they take some kind of action or buy from you. This is why you need retargeting in your business.  And that's how you can leverage retargeting. 

When you sending traffic to your squeeze page you will get at most 40 % conversion rate - what about other 60 % of the people who saw your opt in page but did not subscribe? You do not want to lose them right? 

This is why we use retargeting!

Adding retargeting pixel to your squeeze page

Usually when you send solo ad traffic to your squeeze page you will get at most 40 % conversion rate. But what about the other 60 % ! of the people who visited your page  but did not opt in? You do not want to lose them right? 

This is why we use retargeting!

This is what you must do when you create your lead capture page  - you must add Facebook retargeting pixel to your squeeze page and now you are able to retarget those 60 % using Facebook Ads.

You need to get your retargeting pixel first

The first thing you need to do to get started retargeting is to sign up with a retargeting ad agency to run your ads. There are many available, with some of the most popular being:

  • Facebook;
  • Google Adwords;
  • AdRoll;
  • Perfect Audience;

Retargeting technically works by embedding a small piece of code, called a tracking pixel, on the website that you are retargeting.  Your ad agency will then be able to track exactly who visits that site and then show them your related ads in other places around the internet.

This  is Called “Ad Retargeting” And It Can Completely Transform The Way You Do Business Online!

Ad retargeting lets you reconnect with a visitor who has left a site without buying anything. It works by tracking visits to your site.

When somebody visits your site (if you have a retargeting code), a “message” gets sent back to sites you advertise on.

Instead of just seeing random ads visitors to your site will now see specifically those ads that YOU WANT THEM TO SEE.

The difference is this:

Instead of showing your ads to random people, you’re now showing them to an audience of people who have already been to your site.

Create FB Ads and retarget everyone who was previously engaging with your regular NOT PROMOTIONAL posts (people who liked, commented or shared) - this is how you will be able to sell your affiliate offers or your own products much faster and with very small advertising budget.

But first you need to create custom audience using data collected by Facebook from your Facebook Pixel (remember - you added Facebook retargeting pixel top your lead capture page - now we use these data to create custom audience for retargeting).

How to Create A Facebook Custom Audience For Retargeting / Remarketing Ads (Pixel)

Enter your text here...Go to Create New Audience - Custom Audience - Website Traffic

Retargeting guide - How to create custom audience

Next choose - People who visited specific web pages

Different audiences for your capture page and for your thank you page.

Retargeting : Different audiences for your capture page and for your thank you page.

Also I would recommend to create separate audiences for your capture page and for your thank-you page. So we basically separate audiences:

  • one audience is for your capture page visitors
  • one audience is for your Thank You page visitors

Why? Because those audiences will be used for different reasons.So, for example, your capture page audience will be retargeted to build your list and basically you are going to use lead magnet.While the strategy with your Thank You page audience will be a bit different - you will build relationship with them and they will know you, so you will retarget them and just simply promote them other offers.

Now just click Create audience and that is it.  Now Facebook populates our audience and usually it takes about 10 to 15 minutes, but once it's done - you can go and create your ad.

Other Resources:

What is retargeting: retargeting guide for beginners

Learn how retargeting works for affiliate marketing business

Learn how retargeting works for affiliate marketing business

Do you want to know what is retargeting and how retargeting works? Read my retargeting guide for beginners to learn how you can get law cost high quality traffic to your affiliate links and site.

THE RULE OF 7 

There is this RULE OF 7 - it says that a prospect needs to see or hear your marketing  message at least seven times before they take some kind of action or buy from you. This is why you need retargeting in your business.  And that's how you can leverage retargeting. 

When you sending traffic to your squeeze page you will get at most 40 % conversion rate - what about other 60 % of the people who saw your opt in page but did not subscribe? You do not want to lose them right? 

This is why we use retargeting!

Adding retargeting pixel to your squeeze page

Usually when you send solo ad traffic to your squeeze page you will get at most 40 % conversion rate. But what about the other 60 % ! of the people who visited your page  but did not opt in? You do not want to lose them right? 

This is why we use retargeting!

This is what you must do when you create your lead capture page  - you must add Facebook retargeting pixel to your squeeze page and now you are able to retarget those 60 % using Facebook Ads.
And this is what you get when using retargeting:

  • ability to reach out to the remaining visitors who did not opt in to your lead capture page from the very beginning;
  • highest converting traffic;
  • super cheap form of traffic source;
  • super easy to set up

What is retargeting?

Retargeting is a way to advertise to the people who have visited a certain website but then leave to go to another website.
As you already know from THE 7 RULE, most people will not buy your  product or service the first time that they see it online.
It usually requires multiple interactions to sell ...
Yes, usually it requires multiple interactions to convince the shopper that they should:

  • buy the product;
  • buy it from you.
    The hard part is to get in front of the same person multiple times to convince them to buy and this is why we use retargeting!

Reason #1. Why you need to use retargeting?

Reason #2. Why you need to use retargeting?

Retargeting allows us:

  • to get the highest converting traffic
  • gives us ability to reach out to the remaining visitors who did not opt into our lead capture page when we use paid traffic source like solo ads for new offer
  • its only 0.02. - 0.5 per click !

How retargeting works: getting started with retargeting (remarketing) - do not panic!

Retargeting is allows you to show your advertisement directly to the people who were most interested in your product in the first place.

Retargeting - key to most targeted audience on the planet.

Yes retargeting is your key to most targeted audience on the planet! Why? 
Retargeting is allows you to show your advertisement directly to the people who were most interested in your product in the first place. 
Your visitors go to your main website but then leaves because they weren’t 100% sold on it. They go to another website, such as Facebook, and see your ad again with a great offer. They are sent back to your website and are much more likely to buy from you.

You need to get your retargeting pixel

The first thing you need to do to get started retargeting is to sign up with a retargeting ad agency to run your ads. 
There are many available, with some of the most popular being:

  • Facebook;
  • Google Adwords;
  • AdRoll;
  • Perfect Audience;

Retargeting technically works by embedding a small piece of code, called a tracking pixel, on the website that you are retargeting.
Your ad agency will then be able to track exactly who visits that site and then show them your related ads in other places around the internet.

This  is Called “Ad Retargeting” And It Can Completely Transform The Way You Do Business Online!

Ad retargeting lets you reconnect with a visitor who has left a site without buying anything. It works by tracking visits to your site.

When somebody visits your site (if you have a retargeting code), a “message” gets sent back to sites you advertise on.

Instead of just seeing random ads visitors to your site will now see specifically those ads that YOU WANT THEM TO SEE.

The difference is this:

Instead of showing your ads to random people, you’re now showing them to an audience of people who have already been to your site.

Case study: Facebook Fun-page and Retargeting to make more sales

Well this what you should do:

Step 1. Create engaging content on your Facebook Page (do it often and consistently). Below you see good example.

How retargeting work - Facebook posts and retargeting

Step 2. Create FB Ads and retarget everyone who was previously engaging with your regular NOT PROMOTIONAL posts (people who liked, commented or shared) - this is how you will be able to sell your affiliate offers or your own products much faster and with very small advertising budget.

PRO TIP. This is how it works: The thing is that Facebook allows you to use retargeting for anyone who likes your post or shares it.

Boosting your winner post for more engagement - must do!

Above you see my video post example and below you see Facebook reaction to it.

If you see such notification from Facebook - its time to spend $20 and boost your post to rich more people!

How to Create A Facebook Custom Audience For Retargeting / Remarketing Ads (Pixel)

How to create custom audience

Enter your text here...Go to Create New Audience - Custom Audience - Website Traffic

Retargeting guide - How to create custom audience

Next choose - People who visited specific web pages

Different audiences for your capture page and for your thank you page.

Retargeting : Different audiences for your capture page and for your thank you page.


Also I would recommend to create separate audiences for your capture page and for your thank-you page. So w basically separate audiences:

  • one audience is for your capture page visitors
  • one audience is for your Thank You page visitors

Why? Because those audiences will be used for different reasons.
So, for example, your capture page audience will be retargeted to build your list and basically you are going to use lead magnet.
While the strategy with your Thank You page audience will be a bit different - you will build relationship with them and they will know you, so you will retarget them and just simply promote them other offers.

Now just click Create audience and that is it.  Now Facebook populates our audience and usually it takes about 10 to 15 minutes, but once it's done - you can go and create your ad.

When is the Best Time to Set Up a Retargeting Campaign?

Retargeting is great for conversion rate optimization — not so much for driving traffic. So you wouldn’t want to use it, for example, when you’re marketing new content to your social media followers or using landing pages to appeal to visitors who find you through Adwords.

Retargeting works best when combined with outbound (actively seeking customers through media placements, word of mouth, etc.) and inbound (bringing customers to you through reviews, email marketing, customer service, and more).

Learn how retargeting works for affiliate marketing business

Learn how retargeting works for affiliate marketing business

Do you want to know what is retargeting and how retargeting works? Read my retargeting guide for beginners to learn how you can get law cost high quality traffic to your affiliate links and site.

THE RULE OF 7 

There is this RULE OF 7 - it says that a prospect needs to see or hear your marketing  message at least seven times before they take some kind of action or buy from you. This is why you need retargeting in your business.  And that's how you can leverage retargeting. 

When you sending traffic to your squeeze page you will get at most 40 % conversion rate - what about other 60 % of the people who saw your opt in page but did not subscribe? You do not want to lose them right? 

This is why we use retargeting!

Adding retargeting pixel to your squeeze page

Usually when you send solo ad traffic to your squeeze page you will get at most 40 % conversion rate. But what about the other 60 % ! of the people who visited your page  but did not opt in? You do not want to lose them right? 

This is why we use retargeting!

This is what you must do when you create your lead capture page  - you must add Facebook retargeting pixel to your squeeze page and now you are able to retarget those 60 % using Facebook Ads. And this is what you get when using retargeting:

  • ability to reach out to the remaining visitors who did not opt in to your lead capture page from the very beginning;
  • highest converting traffic;
  • super cheap form of traffic source;
  • super easy to set up

What is retargeting?

Retargeting is a way to advertise to the people who have visited a certain website but then leave to go to another website. As you already know from THE 7 RULE, most people will not buy your  product or service the first time that they see it online.It usually requires multiple interactions to sell ...Yes, usually it requires multiple interactions to convince the shopper that they should:

  • buy the product;
  • buy it from you. The hard part is to get in front of the same person multiple times to convince them to buy and this is why we use retargeting!

Reason #1. Why you need to use retargeting?

Reason #2. Why you need to use retargeting?

Retargeting allows us:

  • to get the highest converting traffic
  • gives us ability to reach out to the remaining visitors who did not opt into our lead capture page when we use paid traffic source like solo ads for new offer
  • its only 0.02. - 0.5 per click !

How retargeting works: getting started with retargeting (remarketing) - do not panic!

Retargeting is allows you to show your advertisement directly to the people who were most interested in your product in the first place.

Retargeting - key to most targeted audience on the planet.

Yes retargeting is your key to most targeted audience on the planet! Why? Retargeting is allows you to show your advertisement directly to the people who were most interested in your product in the first place. Your visitors go to your main website but then leaves because they weren’t 100% sold on it. They go to another website, such as Facebook, and see your ad again with a great offer. They are sent back to your website and are much more likely to buy from you.

You need to get your retargeting pixel

The first thing you need to do to get started retargeting is to sign up with a retargeting ad agency to run your ads. There are many available, with some of the most popular being:

  • Facebook;
  • Google Adwords;
  • AdRoll;
  • Perfect Audience;

Retargeting technically works by embedding a small piece of code, called a tracking pixel, on the website that you are retargeting. Your ad agency will then be able to track exactly who visits that site and then show them your related ads in other places around the internet.

This  is Called “Ad Retargeting” And It Can Completely Transform The Way You Do Business Online!

Ad retargeting lets you reconnect with a visitor who has left a site without buying anything. It works by tracking visits to your site.

When somebody visits your site (if you have a retargeting code), a “message” gets sent back to sites you advertise on.

Instead of just seeing random ads visitors to your site will now see specifically those ads that YOU WANT THEM TO SEE.

The difference is this:

Instead of showing your ads to random people, you’re now showing them to an audience of people who have already been to your site.

Case study: Facebook Fun-page and Retargeting to make more sales

Well this what you should do:

Step 1. Create engaging content on your Facebook Page (do it often and consistently). Below you see good example.

How retargeting work - Facebook posts and retargeting

Step 2. Create FB Ads and retarget everyone who was previously engaging with your regular NOT PROMOTIONAL posts (people who liked, commented or shared) - this is how you will be able to sell your affiliate offers or your own products much faster and with very small advertising budget.

PRO TIP. This is how it works: The thing is that Facebook allows you to use retargeting for anyone who likes your post or shares it.

Boosting your winner post for more engagement - must do!

Above you see my video post example and below you see Facebook reaction to it.

If you see such notification from Facebook - its time to spend $20 and boost your post to rich more people!

How to Create A Facebook Custom Audience For Retargeting / Remarketing Ads (Pixel)

How to create custom audience

Enter your text here...Go to Create New Audience - Custom Audience - Website Traffic

Retargeting guide - How to create custom audience

Next choose - People who visited specific web pages

Different audiences for your capture page and for your thank you page.

Retargeting : Different audiences for your capture page and for your thank you page.

Also I would recommend to create separate audiences for your capture page and for your thank-you page. So w basically separate audiences:

  • one audience is for your capture page visitors
  • one audience is for your Thank You page visitors

Why? Because those audiences will be used for different reasons.So, for example, your capture page audience will be retargeted to build your list and basically you are going to use lead magnet.While the strategy with your Thank You page audience will be a bit different - you will build relationship with them and they will know you, so you will retarget them and just simply promote them other offers.

Now just click Create audience and that is it.  Now Facebook populates our audience and usually it takes about 10 to 15 minutes, but once it's done - you can go and create your ad.

Other Resources:

When is the Best Time to Set Up a Retargeting Campaign?

Retargeting is great for conversion rate optimization — not so much for driving traffic. So you wouldn’t want to use it, for example, when you’re marketing new content to your social media followers or using landing pages to appeal to visitors who find you through Adwords.

Retargeting works best when combined with outbound (actively seeking customers through media placements, word of mouth, etc.) and inbound (bringing customers to you through reviews, email marketing, customer service, and more).

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