Retargeting guide: Social Kickstart retargeting tool review
What is SOCIAL KICKSTART?
SOCIAL KICKSTART is online marketing platform which allows you Rapidly Grow Your Traffic, Leads, and Social Presence from a Single Location. SOCIAL KICKSTART was created to help online marketers to Increase Social Reach, Presence, and Traffic with the #1 Facebook, LinkedIn, and Twitter Marketing Tool…
Read my Social kickstart retargeting tool review to learn how you can use its retargeting tool to create Facebook custom audience for retargeting.
Watch this video for details
How to use the retargeting feature within Social kickstart
If you're not familiar with what retargeting is a really good example would be - imagine you land on a product page for for something that you're looking to buy. And then you notice that a banner or some sort of advertisement follows you around to different web sites like on CNN or on Facebook .... This is how retargeting works.
Next, what Social kickstart retargeting feature allows you to do is place a cookie on the user's computer... We will create a link which will include Facebook retargeting pixel.
So after they've clicked your link they are registered to a new custom audience and you can serve Facebook ads to them for a small amount of money.
So these are our hots prospects because they've already seen your page or your offer or whatever it is that you're trying to get them to see.
How to create a retargeting audience
So what you're gonna do is you're gonna click on create new audience and you're gonna give this retargeting audience a name - just so you know what it is.
Imagine there's a product that's launching on X day and I'm gonna be promoting it and say for this example it's gonna be a Traffic Genesis product.
So traffic Genesis is the name of the the product that I'm promoting and say that I have a bonus page. I'm promoting as an affiliate and I created a bonus page.
So what I'm gonna do:
- I will give my new retargeting audiance a nave
- I am going to put in my retargeting pixel that's provided by Facebook.
Getting your pixel.
You just go into Facebook and you click on your ads manager - once you're there you click on audiences. If you're not familiar with custom audiences this allows you to serve ads to a custom audience - it can be people who like certain fan pages but in this case we're going to be creating a custom audience for anyone who clicks on our link and that link is something that we're going to be creating using Social Kickstart retargeting tool.
So previously I promoted this Traffic Genesis bonus page and I had about 1,400 people click on my link - and they got added automatically into this custom audience!
It means when I go to create a Facebook ad - I can show ads to people that have already seen my link or my offer whatever it may be.
Custom Audience for Website
So what you're gonna do is you're gonna create a new audience. Just go and then click on custom audience and you're gonna click on "custom audience from your websites" and then you just accept the terms and conditions and click on "create new audience" - and you can call it whatever you want.
Now this is where you're gonna get your custom audience pixel as well. I'm going to paste that in here and now you want to put the URL that you want people to go to.
Now go to Social kickstart retargeting tool and put your affiliate link - where you want to send people - it can be anywhere, it can be your own page it can be you an affiliate link it can be anything that you want.
And what social kicks retargeting tool does - it is placing that Facebook retargeting pixel on this link. And now you can use this link wherever you want :
- you can use it in an email;
- you can use it on a blog post;
- you can use it on a Facebook ad
Now whenever someone clicks on this link - they're automatically going to get added into your new custom audience that you've created And you can run Facebook Ads to it!!! So these are hot prospects!
And now you can serve ads to these people with anything that you want to:
- it could go back to that bonus page;
- it could go to another offer;
- it could go to your website or blog
You're really just creating an audience based on anyone who's clicked on the link - so that is that is the power of the retargeting tool.
How retargeting tool works
- You put in the tracking pixel;
- social kickstart provides you with the tracking link;
- you use this link wherever you want to;
- whenever someone clicks on this link, if they have a Facebook profile, they're going to get added to this custom audience that you just created;
- and then you can serve ads to that custom audience.
That is how the retargeting tool works. And you can create as many as many links as you want to. You can edit that or you can delete it, if you want to - it's totally up to you.
So that is how the traffic are the retargeting pixel works.