What is a Marketing Funnel and how to use it?

What is a Marketing Funnel and how to use it?

The idea of a funnel is used to show  the process a potential client has to go through as they become familiar with your products or services. Visually, clients enter the funnel at the widest part, the top, then he goes to descend and next he goes stage by stage until leaving at the level he lost interest.  
So at the funnel bottom you end up with the final few, who have purchased and love your product or service. These are the clients that will keep coming back.

Our goal is and what we must do - we should do everything possible to raise the number of our potential clients that enter the top of the Funnel and lower the number of clients that loses interest at each stage of the marketing funnel. To accomplish this, you will need to have a conversion tactic for each stage.

Marketing Funnel Stages

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

  • Awareness
  • Interest
  • Conversion
  • Loyalty
  • Advocacy
What is a Marketing Funnel and how to use it?

What is a Marketing Funnel and how to use it?

How to build affiliate marketing funnel

Using Email Marketing to Get a Client All the Way to the Bottom

Ok,  you understand now how a Marketing Funnel works so we are ready to  discuss e-mail marketing plans for stages step by step.

Awareness

The top of your marketing funnel is awareness - it is when your new potential client happen to find out that you exist but still does not know anything about your info-product or services.
From this level it is vital for you to show them the value of your service or product.  This can be done using valuable content -  such as a your own free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

At this stage you also probably much more about who your client is and this allows you to offer them more targeted content that can relate how helpful your product or services are for them.  This email should include specific items that you believe will be very helpful to your potential clients and even probably include to free staff like a free consultation or demonstration or a webinar.

Conversion

Now you potential client is aware of the value of your product or service and now it is time when they are ready to decide if they are want to make a purchase.

Here, you should start communicating to your new potential client explaining why your service and product is better than products from your competitors’.

Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Since long term clients are the best clients for you you should keep these valuable assets by continually engaging them with very useful new content - such as new emails about upcoming services or new products as well as surveys, asking client's opinions on your services and goods - you should make them feel at home - they should feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients just send them new requests like emails in which you ask them to refer you to their family and friends.
Simply create a new version of your initial email, sent to the Awareness level,  and ask them to forward this email to friends and family as they think would most benefit from your products or services.

Now you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the Marketing Funnel in your mind, you should convert more new prospects into customers and more new customers into new Fans. This will bring  more money for your business. 

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