Read this article to learn How to Increase Your Traffic with Improved Image Names
We all know the old cliché, “A Picture Speaks a Thousand Words.” From Egyptian hieroglyphs and cave paintings to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories and make some sales.
When it comes to e-commerce lot of successful companies for example like with Amazon owe a big part of their success story to imagery. To hold the customer’s attention, most product descriptions need to be short and to the point. This means you want the photos to speak volumes.
Imagine if you will, you created the right product and bought the ideal name for your domain, you paid for marketing Ads and you also launched the great looking website. But what if and why do you think there is not so much web traffic to your site what you wanted it to be?
You need to do all possible to make sure that your customers can really find you and even more importantly can find your product. One way to do this is through Image Optimization or, Image SEO.
Choosing a Descriptive Image Filename
By now in your marketing journey through online business ideas you must’ve heard the “Keyword” term from a vast number of different sources. The term "Keyword", according to SEO experts, appear to be the SEO must have idea of your article. There are terms like primary Keywords and also secondary Keywords… “Keyword” from Google search engine and the list of sources of info will probably go on forever.
Using Image SEO the first location to use your primary keyword will be the image filename.
This means if your image is a women’s top in a specific abstract design, the file name should not be something like ABDSC12325.jpg ! Instead, you want to rename it: “anna-moniquea-womens-top-abstract-v.”
In this case google search engine spiders will have something to grab onto to take back to their part of the web. You should start your file name with lowercase letter and also please remove all spaces. For multiple words, join them with a dash.
Make the Image File as Small as Reasonably Possible
Loading times can be crucial for websites to maintain traffic. The faster the site, the easier to visit it and as you know your images have a big impact on site Loading time. Standard resolution for a screen image is 72ppi and most web pages won’t need an image to be more than 1000-1200 pixels wide.
A smart phone camera usually will give you an image at 72 ppi but the file will often be over 3000 pixels wide (or more). When you are using a website builder online, you may have the builder site or plugins doing some down-sizing work for you. If you aren’t sure yours will, or if you expect to have a lot of images to process, getting a program like Adobe Photoshop would be a good investment.
Alt Text-aka-Alt Tags
When you get to the point you are ready to upload your image , you will have the option to add so called “alt text” or an “alt tags.” and this is also great idea and place to use Image Seo for keyword placement.
In one of Google’s articles about image publishing guidelines , Google team guys reveal some tips on creating correct alt text. Google places a high value on alt texts. In the article, they give the following reasons to consider:
- Alt Text provides Google with very useful info about the subject matter of the image. Google use this info to help determine the best image to return for a user’s search.
- Many people, like users with visual impairments, may not be able to see images on web pages. Descriptive alt text provides these users with important information. https://support.google.com/webmasters/answer/114016?hl=en
Image SEO: JPEG or PNG ?
In most e-commerce catalogue pages, the product is shown in some place on the page that does not overlap any other text or image and . JPEG images are used for this most commonly. I’m adding this quick highlight in case a need arises for you to remove the background of a photo.
JPEG images include a visible background showing behind any curves or any irregular-lines. If are in trouble trying to remove the background of the photo of a product but, save it as a JPEG (JPG), you will still be stuck with a background color when you re-open it.
PNGs allow you to make the background transparent so the image can be used on top of any colour or other text. This is very helpful when you decide to show multiple products in one virtual shot but don’t have the means to retake the photo.
So Now You are Ready
As history shows us, images will continue to be a primary tool of our culture and the world around us and now you got the right image SEO knowledge to take your products further and to the next-step. So take the time and incorporate these image SEO knowledge into your marketing - routine to give your product ’s more ability to be found and seen in your customer’s searches and get you the traffic you desire.
So, get your images together and make them work even harder for you.