How to get cheap traffic from Facebook in 2020
In this article I will show you how to get cheap traffic from Facebook using Facebook page and Facebook Video Ads!
How to get warm traffic from Facebook?
My strategy allows you to move people from cold traffic to warm and it should make sense for you.
STEP 1. WE NEED TO CREATE SOME VIDEO CONTENT
First, we need to create a video for our business page. This can be your video training for example.
STEP 2. SEND TRAFFIC TO THAT VIDEO USING FACEBOOK ADS
Now just use Facebook Ads to send traffic to that video training.
The reason why we do that is – we are going to optimize for video views later. Why?
Because there is never have been cheaper traffic out there than Facebook video.
STEP 3. CREATING A CUSTOM AUDIENCE
But when people will be watching this video we will ask Facebook to create our audience and we will use this custom audience later for retargeting.
This new custom audience will be based on people that watched that video at least halfway through…
Because in this case, we know that these people are interested in what we show them…
STEP 4. CREATE FACEBOOK ADS BASED ON THE EXISTING POST
So next step we are going to create another Facebook ad based on an existing post (initial post with our video) and we are going to add some content but also we are going to ad our Offer.
And once they have been though that then we are sending them to our actual opt in page.
LET’S RECAP THE STRATEGY
This how to get cheap traffic from Facebook and make it warm 🙂
- We have started off with some video content.
- We have sent traffic to that video using Facebook Ad
- We have created a custom audience from people who have seen at least half of that video.
- We have created an offer-style ad which is sending people to our opt in page.
What this does is obviously warms our cold audience up so those people actually like you.
You can have several different contents…
You can create a couple of training videos actually and use the dame strategy to create warm custom audience.
As soon as they opted in you can send them to your sales page or to a training area of your membership site or to a download page… And do not forget that every time you are doing this you are also growing your Email List.