RULE OF 7
There is this RULE OF 7 - it says that a prospect needs to see or hear your marketing message at least seven times before they take some kind of action or buy from you. This is why you need retargeting in your business. And that's how you can leverage retargeting.
When you sending traffic to your squeeze page you will get at most 40 % conversion rate - what about other 60 % of the people who saw your opt in page but did not subscribe? You do not want to lose them right?
This is why we use retargeting!
You simply add Facebook retargeting pixel to your squeeze page and now you are able to retarget those 60 % using Facebook Ads. This is what you get when using retargeting:
- ability to reach out to the remaining visitors who did not opt in to your lead capture page from the very beginning;
- highest converting traffic;
- super cheap form of traffic source;
- super easy to set up
How retargeting works: getting started with retargeting (remarketing) - do not panic!
Retargeting is a way to advertise to the people who have visited a certain website but then leave to go to another website.
Most people will not buy a product or service the first time that they see it online unless it is an impulse buy.
It usually requires multiple interactions!
It usually requires multiple interactions to convince the shopper that they should:
1) buy the product
2) buy it from you.
The hard part is to get in front of the same person multiple times to convince them to buy.
Retargeting - key to most targeted audience on the planet.
Retargeting is allows you to show your advertisement directly to the people who were most interested in your product in the first place.
A visitor goes to your main website but then leaves because they weren’t 100% sold on it. They go to another website, such as Facebook, and see your ad again with a great offer. They are sent back to your website and are much more likely to buy from you.
The first thing you need to do to get started retargeting is to sign up with a retargeting ad agency to run your ads. There are many available, with some of the most popular being Facebook, Adwords, AdRoll, and Perfect Audience. retargg.com is not an ad network and only allows you to manage and track campaigns for websites that you don’t own.
Retargeting technically works by embedding a small piece of code, called a tracking pixel, on the website that you are retargeting. Your ad agency will then be able to track exactly who visits that site and then show them your related ads in other places around the internet.
This is Called “Ad Retargeting” And It Can Completely Transform The Way You Do Business Online!
Ad retargeting lets you reconnect with a visitor who has left a site without buying anything. It works by tracking visits to your site.
When somebody visits your site (if you have a retargeting code), a “message” gets sent back to sites you advertise on.
Instead of just seeing random ads visitors to your site will now see specifically those ads that YOU WANT THEM TO SEE.
The difference is this:
Instead of showing your ads to random people, you’re now showing them to an audience of people who have already been to your site.
Why you need to use retargeting?
Retargeting allows us:
- to get the highest converting traffic
- gives us ability to reach out to the remaining visitors who did not opt into our lead capture page when we use paid traffic source like solo ads for new offer
- its only 0.02. - 0.5 per click !
Case study: Facebook Fun-page and Retargeting to make more sales
Well this what you should do:
Step 1. Create engaging content on your Facebook Page (do it often and consistently). Below you see good example.
Step 2. Create FB Ads and retarget everyone who was previously engaging with your regular NOT PROMOTIONAL posts (people who liked, commented or shared) - this is how you will be able to sell your affiliate offers or your own products much faster and with very small advertising budget.
PRO TIP. This is how it works: The thing is that Facebook allows you to use retargeting for anyone who likes your post or shares it.
Boosting your winner post for more engagement - must do!
Above you see my video post example and below you see Facebook reaction to it.
If you see such notification from Facebook - its time to spend $20 and boost your post to rich more people!
Case Study 2. How to build a targeted list of buyers using an affiliate offer with a landing page I didn’t own.
I started by selecting a Clickbank offer that had a high gravity and was visually appealing. Then, I used retargg.com to install my tracking pixel and used that link to create my Facebook ad.
I let the ad run for two days and got 85 clicks to the affiliate landing page at a cost of $0.17 per click. The ad converted at 2.64%, which isn’t too bad for cold traffic.
This is without any testing or tweaking, so the conversion rate could definitely be improved.
I then created a second, duplicate ad but this time targeted the custom audience that was built using the retargeting pixel.
Since this was the second time the ad was being shown to the users, it converted at a whopping 17.36% and only cost $0.18 per click.
Even with this small test without any tweaking, I was able to make one affiliate sale from these clicks and build a targeted list that I can continue to show relevant ads to. Excellent results for a first try!
How to Set Up a Retargeting Campaign in Facebook
To use the retargg software, simply follow the directions to set up a retargeting campaign just like a normal website.
When you need to embed the pixel into the site, just create a new campaign here on your retargg app and include the code.
You will then put your referral URL into your retargeting platform (Facebook, AdRoll, etc.) and it will redirect to your affiliate website, CPA offer, or any website that you would like to target.
The retargg app will work with any retargeting platform or tracking system that puts a pixel on the the landing page.
Facebook retargeting is a great way to get started since it is simple to set up and does not have any minimum spends or extra fees.
Next, click “Create Ad” to start building your specific Facebook ad. Select the purpose you want to use.
Add the specific targeting information that suits your target audience using their known demographics (interests, location, gender, etc.). Add your custom retargg link created above to the ad that you have created, add some relevant images, and then let the ad run for a few days.
After you have had some people visit your link, you will have built out your custom audience in Facebook and can start retargeting them with ads. Create a new ad but this time use the Custom Audience that you created before. This ad will only be shown to people in your custom audience.
How to Create A Facebook Custom Audience For Retargeting / Remarketing Ads (Pixel)
How to create custom audience
Enter your text here...Go to Create New Audience - Custom Audience - Website Traffic
Next choose - People who visited specific web pages
Different audiences for your capture page and for your thank you page.
Also I would recommend to create separate audiences for your capture page and for your thank-you page. So w basically separate audiences:
- one audience is for your capture page visitors
- one audience is for your Thank You page visitors
Why? Because those audiences will be used for different reasons.
So, for example, your capture page audience will be retargeted to build your list and basically you are going to use lead magnet.
While the strategy with your Thank You page audience will be a bit different - you will build relationship with them and they will know you, so you will retarget them and just simply promote them other offers.
Now just click Create audience and that is it. Now Facebook populates our audience and usually it takes about 10 to 15 minutes, but once it's done - you can go and create your ad.
When is the Best Time to Set Up a Retargeting Campaign?
Retargeting is great for conversion rate optimization — not so much for driving traffic. So you wouldn’t want to use it, for example, when you’re marketing new content to your social media followers or using landing pages to appeal to visitors who find you through Adwords.
Retargeting works best when combined with outbound (actively seeking customers through media placements, word of mouth, etc.) and inbound (bringing customers to you through reviews, email marketing, customer service, and more).