This is what they call Direct Response Marketing - you need to use short video-messages when you creating your Sales Funnels.
You see, you may learn many lessons about funnel design, funnel copy and so on but using video to convey your message is probably one of the best things anyone can do to increase conversions.
Time and time again you will see the successful funnels have videos that were really powerful in their message.
This is not to say that funnels without video can't work, however, a video that speaks to a particular audience will always do better than a funnel without one.
Being real, being honest and being true to your audience will keep customers flowing through...
No matter what niche you are into and no matter what product you are promoting - as long as you are speaking to the customer with honest conviction, you can really sell them anything.
You probably think that its hard to create video if you never done it before? Wrong - you simply need to use right software and tools for video creation. So let me offer introduce to you one of my favorite tools - Easy Sketch PRO 3.0