Read this article to learn How to Increase Your Traffic with Improved Image Names
We all know the old cliché, “A Picture Speaks a Thousand Words.” From Egyptian hieroglyphs and cave paintings to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories and make some sales.
When it comes to e-commerce lot of successful companies for example like with Amazon owe a big part of their success story to imagery. To hold the customer’s attention, most product descriptions need to be short and to the point. This means you want the photos to speak volumes.
Imagine if you will, you created the right product and bought the ideal name for your domain, you paid for marketing Ads and you also launched the great looking website. But what if and why do you think there is not so much web traffic to your site what you wanted it to be?
You need to do all possible to make sure that your customers can really find you and even more importantly can find your product. One way to do this is through Image Optimization or, Image SEO.
Choosing a Descriptive Image Filename
By now in your marketing journey through online business ideas you must’ve heard the “Keyword” term from a vast number of different sources. The term "Keyword", according to SEO experts, appear to be the SEO must have idea of your article. There are terms like primary Keywords and also secondary Keywords… “Keyword” from Google search engine and the list of sources of info will probably go on forever.
Using Image SEO the first location to use your primary keyword will be the image filename.
This means if your image is a women’s top in a specific abstract design, the file name should not be something like ABDSC12325.jpg ! Instead, you want to rename it: “anna-moniquea-womens-top-abstract-v.”
In this case google search engine spiders will have something to grab onto to take back to their part of the web. You should start your file name with lowercase letter and also please remove all spaces. For multiple words, join them with a dash.
Make the Image File as Small as Reasonably Possible
Loading times can be crucial for websites to maintain traffic. The faster the site, the easier to visit it and as you know your images have a big impact on site Loading time. Standard resolution for a screen image is 72ppi and most web pages won’t need an image to be more than 1000-1200 pixels wide.