7 ways to improve your marketing strategy in 2019
Is your marketing strategy helping you accomplish your goals? Read this article to learn how you can get better results in your business.
If your marketing strategy isn’t helping you reach your current goals for your online business than I’m sure there are a couple of things you could change to improve it.
Step 1 : Identify Your Unmet Goals
The first step is to review your current marketing and business plan and figure out what you still haven’t accomplished as you planed before.
At the very beginning you need to set up your main goal and create marketing strategy how you are going to achieve it.
#2: Update Your Market Research
The answers to marketing difficulties are nearly always found in the numbers, the data.
If it has been a while since you conducted any serious market research, it’s time to retest those waters and see what’s new.
You should ALWAYS be gathering two sets of information about the people in your target audience.
#3: Take a Sneak Peek at Your Competitors’ Marketing
Just check out your competitors’ marketing strategies for cool ideas!
#4: Find Out Where Your Target Audience Is
Now it is time to start thinking about where to focus your marketing efforts to reach your target audience. For example, if your customers are mostly women and you have an aspirational product, then your marketing budget will be well spent on Pinterest…
#5: Revamp Your Marketing Plan
Now You should be planning:
- Which short-term and long-term goals are most important to you?
- How much money are you prepared to spend to achieve them?
- What methods will you use to reach your goals (content marketing, email marketing, retargeting, etc.)?
- Which platforms do you want to use (Facebook, Twitter, Pinterest, Instagram, Google, Bing, etc.)?
- How you will track your results and measure your goals?
- What are your KPI?
- What kind of content you will create?
In other words, this should be a complete, soup-to-nuts plan of how you will achieve your goals.
#6:AUTOMATION IS A MUST – Automate as Much as Possible
Marketing automation can save you a ton of time and money as you work to achieve your goals.
If you try to do everything yourself, you may wind up missing deadlines or failing to keep up with your intentions.
I’m a big believer in email automation for marketing.
#7: Test Everything (and I Do Mean Everything)
The final step is not to assume that your new marketing plan is perfect. Even seasoned marketers make mistakes. They guess wrong and need to course correct.
And there they are…
Marketing isn’t an exact science, but doing these 7 things can help you realign your marketing strategy with your most important business goals – and at the same time, increase your profits and help you attract new customers.